1. Explain Porter?s Five Forces Model and how Bill can use it to analyze his current business and his expansion. Be sure to address each of the 5 forces and explain to Bill what they mean for his business.
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Use the Case Study presented here to answer the questions below. Your responses should
demonstrate your understanding of the course content and your analysis and critical thinking; you
are not expected to just re-iterate what is in the textbook and the course modules, but to integrate
the information and relate it to the Case Study. Answers will be in the form of a list or short
answers, as indicated in the questions. Proper APA style must be used for any citations and
references that you use. Your Exam will be graded on the accuracy of your responses and
whether you have appropriately tied your response to the Case Study. Responses that do not
mention the Case Study will receive very few points, if any. Each question is worth 10 points.
You have been working for some time at Unique Shoes, a local shoe store that specializes in
unusual shoe designs and custom fitting. Currently, customers come to the store to select their
shoe designs and have their measurements taken for the custom fitting. The shoes are then
manufactured by a supplier in another state and shipped to the store for pickup by the customer.
The owner, Bill, is very interested in expanding his successful business. He has just bought
Sassy Shoes, a shoe store in a good location across town, and has hired a store manager. He
plans to continue selling the brands of shoes that the Sassy Shoes has been selling, but he wants
to add his ?unique shoes? to that store?s offerings. Bill?s research shows that, in addition to all of
the online sources for shoes, there are many other local stores that sell shoes: outlets for major
shoe store chains, mall stores that carry popular brands, small outlets and specialty shops, and
department stores. While Bill has been keeping all his records of orders and sales on paper, the
records at Sassy Shoes are located on the manager?s PC in Excel files. Bill realizes that he must
treat the two stores as a single business, with one set of accounts, one billing system, etc. He
thinks this is also a good time to stop using paper records for his orders and sales. Bill really
hopes to continue to expand his business by buying other shoe stores, but he will need good
information about his current businesses to know when he should make his next acquisition. He
has asked you to help him develop the business strategy and IT Plan to accomplish his goals.
You know that there are methodologies for analyzing the business environment and that there are
multiple ways to expand the business. You also recognize that IT is an important component for
achieving that goal.
1. Explain Porter?s Five Forces Model and how Bill can use it to analyze his current
business and his expansion. Be sure to address each of the 5 forces and explain to Bill
what they mean for his business. 2. Based on your analysis in question #1, select one of the five forces and explain how Bill
can incorporate his analysis of that force into his Strategic Business Plan (SBP). 3. List three business areas and/or processes that could be supported by an IT solution.
c. 4. List and describe (in two or three sentences each) three IT projects that should be a part
of Bill?s IT Plan to support the area and/or processes identified in question #3 above.
c. 5. Explain how each IT project listed above specifically improves and/or supports the
c. 6. If Bill decides to enter the world of eCommerce, which of the eCommerce models (B2B,
C2B, B2C or C2C) would you recommend to him as a best fit for his business and how
would it benefit his business? 7. How could Bill?s business benefit from implementing an SCM solution? 8. How could Bill?s business benefit from implementing an ERP solution? 9. What benefits would Bill get for his business from implementing a relational database?
Your response must be tied directly to Bill?s shoe stores. 10. Make a list of five ways that Bill could protect the data and systems that he is going to put
in place. Consider the type of data and systems that would be relevant to Bill?s shoe
e. TOTAL POINTS, based on 10 points per question:
100 points = 15% of final class grade
POINTS RECORDED (Total Points x .15):
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