Strategic planning and execution skills are essential to the success of any company. Strategy is the game plan for winning in the marketplace. Strategy decisions are driven by environmental and competitive changes that lead to opportunities or threats for the company. A business needs to know why it exists- it?s purpose or mission, and where it is going- it?s vision for the future, and its values- the behaviors, attitudes and beliefs that it must adhere to.
In our discussions this week we will explore international strategy methods. Let?s start with the concept of value chain creation. When looking at the primary and support activities of the value chain, how might a company go about deciding on which parts it would locate internationally? How do core competencies and innovation factor into the decision-making?
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