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(solution) hi I need a help in this H.W the due date tomorrow


  •  hi 

I need a help in this H.W 


the due date tomorrow  


Marketing 331 - Wolverton

 

Exercise 3 ? Consumer Behavior Ad Analysis

 

Individual Exercise

 

Select a print or digital ad and provide a brief analysis by answering the questions below. Please

 

note you MUST include a picture of the ad in your analysis. Students may use the below

 

formatting as a template and just type their answer(s) after each question. The final analysis is

 

to be uploaded to Canvas prior to our next class session.

 

NAME

 

DATE

 

Marketing 331 - Wolverton

 

Exercise 3 ? AD/COMPANY NAME

 

1.

 

2.

 

3.

 

4. Provide a brief overview of the ad and what it is advertising:

 

Does the product provide utilitarian value, hedonic value, or both? Why?

 

Would this product be a planned or impulse purchase? Why?

 

Is this the type of product that could produce cognitive dissonance in a buyer? Why or

 

why not?

 

5. Do you expect this purchase is part of routine response behavior or does it require

 

limited or extensive decision making? Explain.

 

6. Identify at least one cultural, class, or social element this ad appeals to. Explain how.

 


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