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(solution) Case Analysis Week 6 Outline and Grading Guide (150


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Case Analysis

 

Week 6

 

Outline and Grading Guide (150 points)

 

Choose a case from the textbook for this assignment from the following list. Case 6 - AIG

 

Case 9 - Heineken

 

Case 11 - World Wrestling Entertainment

 

Case 14 - Johnson & Johnson

 

Case 19 - Fresh Direct

 

Case 22 - eBay

 

Case 23 - Matel

 

Case 26 - Pixar

 

Case 27 - Procter & Gamble

 

Case 29 - Ann Taylor

 

Case 36 - Green Mountain Coffee

 

COMPANY NAME, WEBSITE, and INDUSTRY

 

State the company name, website address, and industry.

 

BACKGROUND and HISTORY

 

Briefly describe the company in the case analysis. What is their primary business, who were

 

the officers or key players described in the case study? If the case study company is

 

currently in business, list the company?s current CEO, total sales, and profit or loss for the

 

last year where data is available. Identify key events or phases in the company?s history.

 

Describe the performance of this company in the industry. Visit the company?s website and

 

use http://finance.yahoo.com and/or some other financial search engine to find this data. (15

 

points)

 

NOTE: Make sure to use APA citations throughout the paper. The textbook should be

 

cited if it is the source of information. If you are not familiar with APA citation, check

 

out the tutorial APA Guidelines for Citing Sources at the end of the course

 

Syllabus. There are videos to help you with the APA format and business research in

 

the Week 1 Lecture.

 

ANALYSIS VIA PORTER?S FIVE FORCES MODEL

 

Analyze the competitive environment by listing the threat of new entrants, the bargaining

 

power of buyers, the bargaining power of suppliers, the threat of substitute products and

 

services, and the intensity of rivalry among competitors in the industry (Chapter 2).

 

Summarize your key points in a figure. (25 points)

 

STRATEGY USED

 

How does this company create and sustain a competitive advantage? What strategy from

 

the readings was undertaken by this company? Were they successful? Can all companies use

 

this strategy? How is the strategy affected by the life cycle in the industry? Remember to

 

reference Porter?s generic strategies identified in Chapter 5 of the textbook, THIS IS

 

CRITICAL. (40 points) 1 Specific STRATEGY(S)

 

Choose two specific strategies from this list. Related Diversification (pages 206?214)

 

Achieving Competitive Advantage (pages 256?267)

 

Entry Mode (pages 267?272)

 

Entrepreneurial Strategy (pages 292?311)

 

External Governance Control (pages 340?347)

 

Linking Strategic Rewards (pages 366?372)

 

Creating Ambidextrous Organization Designs (pages 383?387)

 

Leadership (pages 392?416)

 

Apply them in detail to the organization. Be sure to think strategically and show the results

 

clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.

 

(40 points)

 

COURSE OF ACTION RECOMMENDED

 

If you were in a position to advise this company, what strategy would you recommend to

 

sustain competitive advantage and achieve future growth? Be specific and list the steps the

 

company should take for successful implementation of your course of action. (15 points)

 

OPINION

 

What do you think of this case study? Describe what you believe are the lessons learned

 

from this case. (10 points)

 

REFERENCES

 

When you have completed the paper using the above sections, insert a page break and have

 

a separate reference page. The references should be listed in accordance with the APA

 

guidelines as shown in the tutorial. (5 points)

 

FORMAT Use a title page. Font: Use Times New Roman, 12 point. Place your name in the upper left hand corner of the page. Each section of your paper should be headed by the bolded, capitalized item

 

described above. Indent paragraphs. 2 Insert page numbers bottom right. Paper length should be four to six double-spaced pages not including title

 

page, references, or illustrations and tables. Use APA citations throughout the paper. If you are not familiar with APA

 

citation, refer to tutorial, which is contained in the last section of our course

 

Syllabus. Include a separate Reference page at the end of the paper. Please prepare reference page as follows. References

 

Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management (6e). Boston: McGraw-Hill

 

Irwin.

 

Side Notes Save your paper in the following format: Your last name, initials of your first

 

and middle name, and the company discussed in the case study.

 

EXAMPLE: If your name is Edward R Jones and you are writing a case study

 

on Google, then the file name for your paper would be jonesergoogle.doc. Place the paper in the Dropbox designated by the weekly assignment. Note that the report is worth 150 points and points are allocated for each

 

section as noted in the outline. 3

 


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