Question Details

(solution) Analysis covers all 5 forces, explaining them and their impact


 Analysis covers all 5 forces, explaining them and their impact on the business in the case study (Positive, Negative or Neutral) and whether it should affect the strategy (Yes/No); and strongly demonstrates understanding of course vocabulary and concepts, analysis and critical thinking


The selected Strategy for Competitive Advantage is exceptionally well supported based on the explanation of the results of the Five Forces Analysis of the business, and is fully explained demonstrating a strong understanding of course vocabulary, concepts, analysis and critical thinking.


The explanation of how the selected business process is related to and supports the strategy for competitive advantage and the explanation of how technology could improve the process are clear, complete and convincing; and demonstrate a strong understanding of course vocabulary, concepts, analysis and critical thinking.


Two or more
ISFM-300 Case Study, Stage 1: Business Environment Analysis Before you begin this assignment, be sure you:

 

1. Have completed all previously assigned readings, particularly those assigned in Week

 

1 of the class

 

2. Read the ?Kelly's Salon Case Study" and review the ?Walmart Example.? Purpose of this Assignment This assignment gives you the opportunity to apply the concepts of the Porter Five Forces model to

 

a specific business, explain and support an identified a strategy for competitive advantage for

 

Kelly's Salon, and analyze the identified business process that could be improved with the use of

 

technology. This assignment specifically addresses the following course outcomes to enable you

 

to: Overview of Business Environment Analysis for Kelly's Salon

 

Kelly's Salon has been in business since 1995 and has seen an increase in competition from

 

a variety of competitors, as described in the Case Study. With the news that a Hair Cuttery

 

is likely to open only five miles away, Kelly, the owner of Kelly's Salon, is concerned and has

 

begun analyzing her situation and what could be done to remain competitive in this

 

changing environment. She has recognized that scheduling her employees and her

 

customers is causing her problems, and she thinks she should focus on that first,

 

as it is fundamental to her business. Kelly also believes that there must be a

 

technology solution that could help her run her salon, but she has no idea where to start.

 

You are a Systems Analyst, and Kelly has asked you to help her with determining how she

 

can improve her business. Kelly has requested, specifically, that you verify and provide

 

added support to her own analysis that has resulted in the identification of a Strategy for

 

Competitive Advantage and a Business Process for Improvement. This will be the basis for

 

defining business and systems requirements for an IT solution. This Strategy and IT Solution

 

will help to bring Kelly's Salon into the 21st century and take advantage of current

 

technology. You will analyze her business environment using Porter's Five Forces Analysis.

 

Then, you will use the results of that analysis to explain how it supports Kelly?s Strategy for

 

Competitive Advantage, and the business process that she selected for improvement

 

through the use of technology.

 

It is important to note that a business owner has many areas where improvements can be

 

made, such as: staff, building facility, supplier agreements, advertising, etc. There are also

 

many possible solutions that could improve the business strategy and processes. Since time

 

and costs are involved, the owner should address basic problems first in choosing the

 

strategy and which processes to improve. (Consider a lemonade stand; while it would be

 

nice to have a chair to sit behind a table to serve the lemonade to customers, that is not

 

crucial; however, having lemonade and cups are crucial to the business.)

 

A second important concept for this class is that, among all the ways that competitive

 

advantage and processes can be improved, the focus is on information technology solutions.

 

In your role as a Systems Analyst, you will be supporting Kelly's selected strategy and

 

process for improvement, and proposing an appropriate IT solution. This work begins with

 

an analysis of Kelly's Salon using the Five Forces Model. 7/8/2016 - Rev 1 1|Page

 

ISFM-300 Stage One Case Study Five Forces Analysis:

 

You know that Michael Porter?s Five Forces Model is a useful tool for analyzing a business.

 

The Model is used to help understand the importance of the five competitive forces and

 

determine a strategy to develop and maintain a competitive advantage. The Five Forces are

 

described and discussed in Chapter 7 of the e-textbook. They are: Buyer Power Supplier power Threat of substitute products or services Threat of new entrants Rivalry among existing competitors Strategy for Competitive Advantage:

 

After reviewing Porter's Generic Strategies for competitive advantage, as shown in the table

 

below, Kelly has decided on the Cost Leadership Strategy because she wants to provide a

 

variety of services at a cost that is lower than her competitors and thereby attract more

 

customers. She knows that she can offer lower costs than the Hair Cuttery that is opening

 

nearby, but she will need to make some improvements to do that. Target Scope Advantage

 

Low Cost Product Uniqueness Broad

 

(Industry Wide) Cost Leadership Strategy Differentiation Strategy Narrow

 

(Market Segment) Focus Strategy

 

(low cost) Focus Strategy

 

(differentiation) Business Process:

 

Following a Five Forces Analysis and selection of a strategy for competitive advantage, the

 

next step is to identify a process for improvement that will support the strategy and provide

 

the most benefit, and position the business for future improvements. While there are

 

several areas in need of improvement, Kelly has decided that Customer and Employee

 

Scheduling is the most important process to be improved.

 

In your role as Systems Analyst, Kelly wants you to provide solid justification for the strategy

 

for competitive advantage and the business process that she has selected, and help her

 

determine if an information technology solution can help.

 

Assignment: Kelly's Salon Stage 1: Create a document that includes:

 

I. Introduction 11/1/2015 Rev 2 ISFM-300 Case Study, Stage 1: Business Environment Analysis

 

2|P a g e Brief introduction providing the background of the case, why you are writing and what is to

 

come in your paper. This should only be 3-5 sentences. II. Five Forces Analysis Perform a Porter's Five Forces analysis for Kelly's Salon, addressing each of the five

 

forces in two or three sentences. For each of the five forces, your analysis should include: Explanation of the force and what it means to Kelly's Salon Assessment of the force?s impact (Positive, Negative or Neutral) on the business A statement as to whether it should affect Kelly?s strategy for a competitive

 

advantage (yes or no). You will copy the table below into your paper and use it as the framework for this analysis.

 

FIVE FORCES ANALYSIS FORCE EXPLANATION

 

(Minimum 2 good sentences) IMPACT

 

(POSITIVE,

 

NEGATIVE, or

 

NEUTRAL) AFFECT

 

STRATEGY?

 

(YES/NO) BUYER POWER

 

SUPPLIER POWER

 

THREAT OF SUBSTITUTE

 

PRODUCTS OR SERVICES

 

THREAT OF NEW ENTRANTS

 

RIVALRY AMONG EXISTING

 

COMPETITORS

 

[Note] Do not identify solutions or things that Kelly should do to address the force?s impact. (The idea

 

is to simply identify an assessment of the impact and if the force will affect Kelly's Salon?s Strategy for

 

Competitive Advantage.) III. Justification of Selected Strategy for Competitive Advantage IV. Explain how Kelly?s selected strategy for competitive advantage ? Cost Leadership

 

Strategy -- is justified and supported by the Five Forces Analysis.

 

Relate the strategy back to each of Porter?s five forces discussing the impact of the

 

strategy based on your assessment of the force (positive, negative, or neutral).

 

Business Process 11/1/2015 Rev 2 ISFM-300 Case Study, Stage 1: Business Environment Analysis

 

3|P a g e Explain how the process Kelly has identified to be improved ? Customer and

 

Employee Scheduling -- is related to and supports the strategy for competitive

 

advantage Kelly selected.

 

Explain generally how a technology solution could help improve the process. (Do not

 

provide any specific solution.) References: Provide at least one external resource in your paper on an area of your

 

choice. Note that two or more external resources are required for maximum points. An

 

external resource is a resource other than those provided in the class or textbook.

 

Incorporate a properly formatted APA citation in the text of your document. Then, place an

 

APA style reference page at the end of your document.

 

Formatting:

 

For academic writing, the writer is expected to write in the third person. In third person, the

 

writer avoids the pronouns I, we, my, and ours. The third person is used to make the writing

 

more objective by taking the individual, the ?self,? out of the writing. This method is very

 

helpful for academic writing, a form in which facts, not opinion, drive the tone of the text.

 

Writing in the third person allows the writer to come across as unbiased and thus more

 

informed. Write a short concise paper: 2-3 double spaced pages of content; table entries for the

 

Five Forces analysis should be single spaced.

 

Use at least one external resources with APA formatted citation and reference.

 

Include a title page and a reference page.

 

Compare your work to the Grading Rubric below to be sure you have met content and

 

quality criteria.

 

Submit your paper as a Word document, or a document that can be read in Word.

 

Your submission should include your last name first in the filename:

 

Lastname_firstname_Stage_1 GRADING RUBRIC:

 

The "right" and "wrong" answers have to do with whether or not you correctly incorporated

 

the course vocabulary and concepts from the textbook to support your choices and have

 

addressed all parts of the assignment. ISFM-300 Case Study, Stage 1 Rubric: Business Environment Analysis 11/1/2015 Rev 2 ISFM-300 Case Study, Stage 1: Business Environment Analysis

 

4|P a g e 90-100%

 

Far Above

 

Standards Criteria Five Forces

 

Analysis 80-89%

 

Above

 

Standards 60-69%

 

Below

 

Standards < 60%

 

Well Below

 

Standards 41-45 Points 36-40 Points 31-35 Points 27-30 Points 0-26 Points Analysis covers all 5

 

forces, explaining

 

them and their

 

impact on the

 

business in the case

 

study (Positive,

 

Negative or Neutral)

 

and whether it

 

should affect the

 

strategy (Yes/No);

 

and strongly

 

demonstrates

 

understanding of

 

course vocabulary

 

and concepts,

 

analysis and critical

 

thinking. Analysis covers all

 

5 forces, explaining

 

them and their

 

impact on the

 

business in the

 

case study

 

(Positive, Negative

 

or Neutral) and

 

whether it should

 

affect the strategy

 

(Yes/No); and

 

demonstrates

 

understanding of

 

course vocabulary

 

and concepts,

 

analysis and

 

critical thinking. Analysis covers all

 

5 forces,

 

explaining them

 

and their impact

 

on the business in

 

the case study

 

(Positive,

 

Negative or

 

Neutral) and

 

whether it should

 

affect the

 

strategy (Yes/No).

 

Minimal use of

 

course concepts

 

and vocabulary. Analysis covers 14 forces, and/or

 

lacks explanations

 

and/or strategy;

 

may be lacking in

 

demonstration of

 

understanding of

 

course concepts,

 

analysis, and/or

 

critical thinking. Analysis not

 

included, or

 

does not

 

address many

 

of the 5 forces. 14-15 Points 12-13 Points 0-11 Points The selected

 

strategy for

 

competitive

 

advantage is

 

supported based

 

on the

 

explanation of the

 

Five Forces

 

Analysis of the

 

business and

 

explained

 

demonstrating

 

some

 

understanding of

 

course

 

vocabulary,

 

concepts, analysis

 

and critical

 

thinking. The selected

 

strategy for

 

competitive

 

advantage is not

 

adequately

 

supported based

 

on the

 

explanation of the

 

Five Forces

 

Analysis of the

 

business, does

 

not come from

 

analysis of the

 

Case Study,

 

and/or is lacking

 

in demonstration

 

of understanding

 

of course

 

vocabulary,

 

concepts, or

 

analysis. 16-17 Points

 

18-20 Points Justification

 

of Selected

 

Strategy for

 

Competitive

 

Advantage 70-79%

 

Meets

 

Standards The selected

 

strategy for

 

competitive

 

advantage is

 

exceptionally well

 

supported based on

 

the explanation of

 

the results of the

 

Five Forces Analysis

 

of the business, and

 

is fully explained

 

demonstrating a

 

strong

 

understanding of

 

course vocabulary,

 

concepts, analysis

 

and critical thinking. 11/1/2015 Rev 2 The selected

 

strategy for

 

competitive

 

advantage is well

 

supported based

 

on the explanation

 

of the Five Forces

 

Analysis of the

 

business and is

 

adequately

 

explained

 

demonstrating

 

understanding of

 

course vocabulary,

 

concepts, analysis

 

and critical

 

thinking. Possible

 

Points No analysis

 

and/or

 

discussion of

 

strategy for

 

competitive

 

advantage

 

selected is

 

provided or

 

little effort is

 

shown. ISFM-300 Case Study, Stage 1: Business Environment Analysis

 

5|P a g e 45 20 8 Points 7 Points 6 Points 0-5 Points The explanation of

 

how the selected

 

business process is

 

related to and

 

supports the

 

strategy for

 

competitive

 

advantage and the

 

explanation of how

 

technology could

 

improve the

 

process are clear

 

and complete; and

 

demonstrate a

 

good

 

understanding of

 

course vocabulary,

 

concepts, analysis

 

and critical

 

thinking. The explanation

 

of how the

 

selected business

 

process is related

 

to and supports

 

the strategy for

 

competitive

 

advantage and

 

the explanation of

 

how technology

 

could improve the

 

process are both

 

provided; and

 

demonstrate an

 

understanding of

 

course

 

vocabulary,

 

concepts, analysis

 

and critical

 

thinking. The explanation

 

of how the

 

selected business

 

process is related

 

to and supports

 

the strategy for

 

competitive

 

advantage and

 

the explanation of

 

how technology

 

could improve the

 

process may not

 

both be provided,

 

or may not be

 

clear or relevant;

 

and may

 

demonstrate a

 

lack of

 

understanding of

 

course

 

vocabulary,

 

concepts, analysis

 

and critical

 

thinking. The

 

explanation of

 

how the

 

selected

 

business

 

process is

 

related to and

 

supports the

 

strategy for

 

competitive

 

advantage and

 

the

 

explanation of

 

how

 

technology

 

could improve

 

the process

 

are not

 

provided; or

 

little effort is

 

shown. 8 Points 7 Points 6 points 0-5 Points Two or more

 

sources other than

 

the textbook are

 

incorporated and

 

used effectively.

 

Sources used are

 

relevant and timely

 

and contribute to

 

the analysis.

 

References are

 

appropriately

 

incorporated and

 

cited using APA

 

style. At least one source

 

other than the

 

textbook is

 

incorporated and

 

used effectively.

 

Source(s) are

 

relevant and

 

contribute to the

 

analysis.

 

References are

 

appropriately

 

incorporated and

 

cited using APA

 

style. At least one

 

external resource

 

used and properly

 

incorporated into

 

the text.

 

Reference is cited

 

using APA style. A source other

 

than the textbook

 

may be used, but

 

is not properly

 

incorporated or

 

used and/or is not

 

effective or

 

appropriate

 

and/or is not

 

relevant or timely;

 

and/or does not

 

follow APA style

 

for references and

 

citations. 14-15 Points 12-13 Points 10-11 Points 9 Points 0-8 Points Report is very well

 

organized and is

 

easy to read. Very

 

few or no errors in

 

sentence structure,

 

grammar, and

 

spelling; doublespaced, written in

 

third person and

 

presented in a

 

professional format. Report reflects

 

effective

 

organization; has

 

few errors in

 

sentence structure,

 

grammar, and

 

spelling; doublespaced, written in

 

third person and

 

presented in a

 

professional

 

format. Report has some

 

organization; may

 

have some errors

 

in sentence

 

structure,

 

grammar and

 

spelling. Report is

 

double spaced

 

and written in

 

third person. Report is not well

 

organized, and/or

 

contains several

 

grammar and/or

 

spelling errors;

 

and/or is not

 

double-spaced

 

and written in

 

third person. Report is

 

extremely

 

poorly written,

 

has many

 

grammar

 

and/or spelling

 

errors, or does

 

not convey the

 

information. 9-10 Points Process to

 

Improve The explanation of

 

how the selected

 

business process is

 

related to and

 

supports the

 

strategy for

 

competitive

 

advantage and the

 

explanation of how

 

technology could

 

improve the process

 

are clear, complete

 

and convincing; and

 

demonstrate a

 

strong

 

understanding of

 

course vocabulary,

 

concepts, analysis

 

and critical thinking. 9-10 Points External

 

Research Report

 

Format 10 No external

 

research is

 

incorporated

 

or reference

 

listed is not

 

cited within

 

text. TOTAL

 

Points

 

Possible 11/1/2015 Rev 2 10 15 100 ISFM-300 Case Study, Stage 1: Business Environment Analysis

 

6|P a g e

 


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