marketing 2016 (18th edition)
1. Of the four categories of variables, which seems to be most central to Ski Butternut?s segmentation strategy, and why? (Refer to variables presented for discussion in section 6-4a Variables for Segmenting Consumer Markets in your response.)
2. How is Ski Butternut applying behavioristic variables in its segmentation strategy? Explain your answer. (See p. 174, Behavioristic Variables)
3. What role do geographic variables play in Ski Butternut?s segmentation and targeting? (See p. 171-172, Geographic Variables)
4. Based on the segmentation variables discussed in the textbook and what you know of the Ski Butternut operation, what new market segment would you suggest that Ski Butternut pursue?
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